Find the right sticker shape for your brand
Sierra Stickers offers custom stickers in multiple shapes so you can match the format to your artwork, packaging, promotion, or retail product. Start with the sticker style that best fits your design, then move into ordering or request help choosing the right option.
Custom Shape
Our most flexible option, ideal for die cut logo stickers, contour-cut artwork, mascots, and illustrated designs.
Best for: logos, brand marks, merch, creative artwork
Circle
A clean, recognizable format for giveaways, seals, packaging, and simple logo-based promotions.
Best for: lids, jars, handouts, promo stickers
Square
Balanced and modern, ideal for merch packs, QR codes, social-style graphics, and clean branded layouts.
Best for: laptops, inserts, branded packs
Rectangle
Great when you need extra room for names, product details, instructions, taglines, or QR codes.
Best for: labels, packaging, longer logo layouts
Oval
A softer, premium shape that works especially well for boutique packaging and polished product labeling.
Best for: jars, candles, cosmetics, food packaging
Quick shape guide
Choose Custom Shape when…
You want the sticker cut to the outline of your artwork for the most custom, premium look.
Choose Circle or Oval when…
You want softer edges that work well for packaging, seals, retail presentation, and label-style use.
Choose Square or Rectangle when…
You want strong edges, cleaner alignment, or more room for names, copy, instructions, or product details.
Need help picking the best format?
If you already have artwork, Sierra Stickers can help you figure out which sticker shape will look best in print and work best for your brand, packaging, or promotion.